15 Interesting Must-Read Books for Entrepreneurs That Will Make You Think

Hello World takes us on a tour through the good, the bad, and the downright ugly of the algorithms that surround us on a daily basis. Mathematician Hannah Fry reveals their inner workings, showing us how algorithms are written and implemented, and demonstrates the ways in which human bias can literally be written into the code.

In this revolutionary book, Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction and explains why so many of today’s products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident.

Facebook’s algorithms shaping the news. Self-driving cars roaming the streets. Revolution on Twitter and romance on Tinder. We live in a world constructed of code–and coders are the ones who built it for us.

In her debut book, The Moment of Lift, Melinda Gates, tells the stories of the inspiring people she’s met through her work all over the world and powerfully illustrates a timely and necessary call to action for women’s empowerment.

“How can we summon a moment of lift for human beings – and especially for women? Because when you lift up women, you lift up humanity.”

In Girl, Stop Apologizing, #1 New York Times bestselling author and founder of a multi-million-dollar media company, Rachel Hollis sounds a wake-up call. She knows that many women have been taught to define themselves in light of other people—whether as wife, mother, daughter, or employee—instead of learning how to own who they are and what they want. With a challenge to women everywhere to stop talking themselves out of their dreams, Hollis identifies the excuses to let go of, the behaviors to adopt, and the skills to acquire on the path to growth, confidence, and believing in yourself.

In this challenging and inspiring new book, Rachel Hollis exposes the twenty lies and misconceptions that too often hold us back from living joyfully and productively, lies we’ve told ourselves so often we don’t even hear them anymore. With unflinching faith and rock-hard tenacity, Girl, Wash Your Face shows you how to live with passion and hustle–and how to give yourself grace without giving up.

Renowned media scholar Sherry Turkle in her book, Reclaiming Conversation: The Power of Talk in a Digital Age, investigates how a flight from conversation undermines our relationships, creativity, and productivity—and why reclaiming face-to-face conversation can help us regain lost ground.

While much of the public’s attention has been focused on headline-grabbing stories, the everyday struggles and joys of young people have remained under the radar. Donna Freitas brings their feelings to the fore, in the words of young people themselves. The Happiness Effect is an eye-opening window into their first-hand experiences of social media and its impact on them.

Blink by Malcolm Gladwell is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye-that actually aren’t as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error?

Donald Miller’s Building a StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.

Brian Dixon’s Start with Your People is the step-by-step blueprint you need to love your work and get after it. Packed with strategic principles, practical tips, and engaging stories, you’ll be able to lean into your home team as you move forward with clarity and confidence.

Hooked is based on Nir Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

In Contagious: Why Things Catch On, Jonah Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Mini Habits by Stephen Guise, is a strategy to create permanent healthy habits. Guise used the Mini Habits strategy to get into the best shape of his life, read 10x more books, and write 4x as many words. It started from requiring of himself one push-up every day. How ridiculous is that? Not so ridiculous when you consider the science of the brain, habits, and willpower. The Mini Habits system works because it’s how our brains are designed to change.

Stephen King’s On Writing, is part memoir, part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer’s craft, comprising the basic tools of the trade every writer must-have. Brilliantly structured, friendly and inspiring,

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.