8 Simple Reasons Your Business Needs a Website in the 21st Century
Do you have a physical, brick-and-mortar business?
Or are you a self-employed entrepreneur?
How do potential customers and clients find you other than walking past your building’s front door?
In order for your business to grow and compete in today’s world, something needs to be added to your advertising scheme.
How about a website?
Below are eight simple reasons why your business needs a website and is already suffering without one.
You may remember a time when all people asked for were business cards and brochures? If you were attending a networking event empty-handed, that was exactly how you were going to leave the event – with nothing.
Advertising is still all the rage and people will still take business cards. However, there is one big difference – the content on the card has changed.
Website addresses and email addresses have replaced traditional physical business addresses.
Why Your Business Needs a Website Now
Still on the fence wondering if your business really needs a website? Well, it’s time to hop off and join the ranks of business owners in the 21-century, and here’s why.
1. Let’s face it; you are out of the loop
Just like when no one gave you a second thought if you didn’t have a business card or brochure to hand them at a networking event.
One of the first places people look for a business these days is online.
When people find out your business doesn’t have a home on the internet, they look at you a little funny, and you suddenly become “persona non grata.” Avoiding funny looks is one of the most compelling reasons your business needs a website in my book!
2. Websites make excellent advertising tools
While you may still have all those business cards, brochures, ads, and flyers ready to hand out.
Make sure they perform double duty by adding your website address and email address to them.
That way, people can share your information with a broader range of potential clients that are not local, who may also be interested in your products and services.
3. Your business never closes
Just like those diners in the city that advertise “Open All Night,” your business is as well, but without the need to actually be awake for it. Potential customers can find helpful information about your business and services any time, day or night.
Plus, if your business has an e-commerce store set up, customers can also make purchases while you sleep.
4. Spend more time making money
Instead of answering the same old questions for the umpteenth time over the phone or through email, add an FAQ page with all those questions on your site.
5. Save money in the long run
Yes, even if you need to hire a professional to handle the initial set-up of your website. Over time, the monthly cost decreases as your business increases.
6. Build your brand and credibility
A business that invests in a website shows a commitment to their business and customers.
You can create a brand and logo for all to see, while also being seen as a professional and authority in your industry.
Supplying compelling content that is fresh and up-to-date also builds your reputation and credibility within your industry.
7. Making updates to your site is easy
Want customers to know about a new product line that has just come out? Advertise it on your site.
This makes email marketing much easier because you don’t have to fill your copy with the information they can find on your site. Simply plug in the new stuff and direct them to the landing page for the new product.
8. Customers tend to multiply like rabbits
A website has a worldwide audience.
Instead of just those who live in your hometown, you can reach people in New Delhi, London, Vancouver, and Tokyo. Anyone who may be interested in what you have to offer can find you.
So what are you waiting for? That website won’t build itself.
Check out my resources page to help you find what you need to start a blog.
Read more about blogging here.
I hope you now see the compelling reasons your business needs a website in the 21st-century.
